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Research papers

Media profit and market gaps

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Hanne Treu Olsen, Ole Ejnar Andersen
November 25, 1987
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Citation

Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/media-profit-and-market-gaps